The real spirit of Eid al-fitri

The eid al-fitri advertisement by TV3 this year has surely raised many eyebrows and stirred more emotions and sentiments. It had failed to capture the true spirit of eid al-fitri from the Islamic (not Malays) point of view and drowned with the idea of relegion and cultural equality and shareability. Even in so doing it failed to capture 'Malays' values at the least. It was projecting more of the Christianity; represented by an old white bearded man on a flying sleigh, Buddhism by the blooming lotus and Hinduism by the many oil lamps and laddoo offering.
Before blaming the director/ script writer straight away, one question needs to be addressed; are they Muslims? Based on the outcome, I presume they are not or probably has a terrible misunderstanding about Islam in general and eid al-fitri in particular.
Eid al-fitri is not about magic. It has never had anything to do with magic. Eid al-fitri in about coming back to one's nature as being created by The Creator, Allah. Ramadhan was the training process. Having spent a month to bend one's desire, hawa as stated by the Quran or widely understood by Malays as nafsu, eid al-fitri is supposed to bring back that clean, Allah -concious and obidient self to a person, to submit fully and willingly to Allah with all sincerity.
Hence, that can only be achieved if the spirit of Ramadhan had been lived. Yet we found the very spirit of Ramadhan killed before it arrived. When it used to be weeks before, now advertisement of sales for eid al-fitri clothings, cooking programs, new paints etc. were made months ahead of Ramadhan. Thus the humble spirit of Ramadhan was killed and over killed with excessive eating and wasting. How then could we embrace eid al-fitri as it should be?
Generally, being a muslim is being different from others (in a better way of course). Muslims do not submit to his/her desires but to whatever is decreed by Allah and Rasulullah. That is fitrah, nature. Muslims do not measure happiness by amount of materials but richness of a soul and how close it is to Allah and what Allah has asked it to do. That is fitrah, nature.
Eid al-fitri is a mark of oneself winning over him/herself to become who it should be in the first place; the servant and vicegerant of Allah. Nothing else.
In the early years of Islam, when muslims wanted to call for prayers, suggestions were made by sahabat. Either using flute like the Jews or bell like the Christians. Prophet s.a.w did not respond to either of these until Bilal bin Rabah did the azan. There is also a hadith by the Prophet asking muslim men to have longer beard and shorter moustache to differ from the kuffar. There is a verse in the Quran preventing muslim women from dressing like the jahiliyah women. All in all, muslim cannot copy the non muslims! Especially in term of religion practices as Allah has clearly and strongly said in the Quran through Jibril a.s and Prophet s.a.w:
Say, O believers! I worship not as you worship. Nor do you worship as I worship. Nor do I worship those that you worship. Nor do you worship Him, Whom I worship. For you your religion and for me my religion. (al-Kafirun: 1-6).